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Meet the marketing partner best suited to help you succeed.
At VECTRA, we're dedicated to helping you benefit from the new world of marketing resources. For over 20 years, businesses of all types and sizes have chosen us as the partner best suited to help them succeed. And no wonder. We have the people, facilities and knowledge to get the job done. We also have the willingness to add equipment and service lines when necessary to meet customer needs.
Our services run the gamut from the most fundamental to the most complex. You will also appreciate our commitment to service excellence, attention to detail and determination to deliver complete customer satisfaction.
We invite you to learn more about VECTRA. We are confident you will agree that it is time well spent.
VECTRA is proud of its Forest Stewardship Council certification.
::: Vectra creates strategic relationship with Curv Imaging for high end retouching ::: Vectra expands to offer grand format digital production ::: Vectra addsVutek QS3200 for banners and window graphics ::: Vectra adds Lambda Durst for photographic production ::: Vectra adds Kongsberg SP24 cutting system with icut technology ::: Vectra adds welding machine for banner finishing ::: Vectra adds automated grommet machine :::
Our effectiveness as your marketing partner begins with listening.
We get to know your business so we can offer meaningfull solutions for your marketing challenges. Many clients believe this puts us in an excellent position to assume management of all their marketing programs, enabling them to focus on the big picture and give important decisions the time and attention they require.
But that doesn't mean they give up control. In fact, clients generally feel they have greater control over their marketing programs with VECTRA at the helm, because they now have a single point of contact for all of their marketing production needs.
Plus, with all of these functions under our roof, we can improve efficiency, often generating significant cost reductions. We can implement point-of-sale research to determine the effectiveness of marketing tactics, as well as offer valuable input on strategy, production, print and fulfillment.
Our complete turnkey system can be easily integrated into your current marketing program. And our knowledgeable and experienced personnel will quickly show you why so many companies choose VECTRA as their marketing partner.
How did we...
...reduce a national food chain's inventory value from $2.5MM to $210K while the total stores grew from 2300 restaurants to 6300 restaurants?
Vectra's team manages inventory, production and distribution volumes for U.S. and Canadian restaurants while producing, assembling and distributing more than 80,000 kits annually.
"Before Vectra...
...we were trying to manage multiple vendors to provide marketing materials and support for our chain of over 6,000 restaurants. Usually, with this highly demanding and complex task, we would end up with multiple headaches. Now, with Vectra, everything is consolidated and managed by one source. They intimately know the needs of each one of our restaurant locations and manage our entire marketing program in a highly efficient manner. Vectra's program management has saved us a great deal of time and money and eliminated the headaches we used to experience"
We help you speak to consumers one at a time.
Consumers yearn to be regarded as people, not numbers. With VECTRA's One-to-One program, we help you acquire and retain customers. Now you have a way to let your customers know "you're listening."
It's mass marketing one person at a time. What a great way to leverage your brand and distinguish yourself from the competition. And we handle it all—from strategic input and data base development to graphic design, production and distribution—with detailed management reports to keep you informed.
Touch customers...
...like never before! highly personalized, branded one to one correspondence... that's what we produced for a regional furniture company. Their response rates increased 10% after just 8 weeks of use.
By using our automated personalized sales brochure and thank you program, our client saw an increase of an additional $410.00 to their average sale.
Previously, they used "spray and pray" mailers. Now, they use highly target direct marketing—following a store visit, customers and prospects receive individually personalized direct mail within 48 hours.
"Marketing Services...
...by Vectra came to us with a One-To-One marketing concept that enabled us to increase our direct mail response by ten times and increase our average sale from $702 to $1,110. The program was a complete solution. From concept to management reports, this full circle program enabled us to break new ground from a marketing perspective and gave us a way to market that no other furniture company has ever used."
We are masters at fulfillment.
For many companies, fulfillment is critical to the success of their marketing efforts. VECTRA has the resources to master and manage the most challenging fulfillment program. National promotional rollouts, daily pick, pack and ship programs, single assembly projects or complete packages of e-commerce transactions—VECTRA responds to fulfillment needs like these with efficiency, effectiveness and economy, thanks to our spacious warehouse facilities and state-of-the-art warehouse management and shipping technology. Plus, our centralized Midwest location enables us to ship quickly and efficiently to points around the globe.
Have a national...
...rollout campaign to manage and fulfill? We did it for a major retail dental company that used our call center for their launch of a professional care toothbrush.
Shortly after their visit to the dentist, patients received a special promotional, pre-charged electric toothbrush in the mail. The package also contained a coupon good toward the purchase of a recharger and replacement brush heads.
At the onset of the promotion, Vectra processed 2904 orders from calls in a 7 day period. Kits were built on-demand to the call center volume.
"Anyone can ship...
...What makes Vectra unique is the entire suite of services surrounding their fulfillment. Our orders are received and processed with specific attention to detail that drives our business. On a 24/7 calendar we have access to our order activity, corresponding inventory levels and histories. Our field communicates directly with Vectra. Vectra makes our jobs easier."
We prove our direct mail expertise
every day.
Direct mail. Whether your need is for the occasional handling of a few hundered common mail pieces or the daily processing of thousands of variable data mailers, you will discover that our direct mail capabilities are second to none, combining experienced, skilled experts with the latest in technology: electronic file transfer, variable data programming, mail list procurement, database management, and state- of-the-art production and processing.
NCOA, New Postal...
...Regulations, Privacy Issues, 1:1 Marketing, Highly Secure Data Services.
Simply saying you do direct mail these days is not enough. Marketing Services by Vectra is the Pony Express of the new millennium.
Vectra manages direct mail programs for some of the nations leading financial and religious institutions. They turn to us for variable printing, intelligent inserting, database management capabilities and our high security production environment.
All of these qualities add up to one of the most sophisticated direct mail operations in the nation.
"Direct mail...
...is a key component of our business. It is very important fo us to have a partner that we can rely on to help manage our direct mail campaigns. Vectra has been in the direct mail industry for a long time. They have the know-how, experienced personnel, and equipment necessary too efficiently and accurately process our direct mail campaigns in a timely manner. Vectra is a key direct mail partner we have come to rely on and trust."
We have what it takes to handle all your printing needs.
From our fully digital pre-press services to our array of web, sheet-fed and on-demand digital presses, VECTRA's facilities rival those of the world's leading production printers. We can print on substrates ranging from standard printing stocks to boards, plastics, vinyls and adhesives. Every job, from a simple one-color newsletter to a complex multi-color piece, gets the same care and attention to detail.
How does an international...
...clothing retailer produce promotional signage for "just in time" print production for distribution throughout the U.S., Canada, Europe and Asia and hold no inventory after a promotion while still being able to fulfill their stores with additional signs on-demand?
Vectra's full-service web, sheet-fed and digital printing capabilities can provide cost-efffective, matching and variable print solutions that range from oversized posters to the smallest checkout POP displays.
"A supermarket for printing...
...that is how I would describe Vectra. All of my printing needs are handled with one phone call; web, sheet-fed, large and small format digital, plus their bindery and fulfillment services makes Vectra our only choice in order to meet the demands of our business."
Inventory management and control is second nature to us.
Our 230,000+ square feet of production and warehouse space is safe and secure. And cutting edge technology, including the Manhattan 7 Associates WMS for Windows warehouse management system, enables us to keep your key decision makers apprised of your inventory status with real-time Web browser- based inventory access and reporting.
Keep track of...
...your inventory and carrying costs with real-time, web-based reporting that reflects true activity to help you improve your purchasing decisions.
Vectra helped a well-known paint manufacturer save cash and carrying costs by reducing their inventory value by $17MM.
Smarter purchasing based on strong inventory data reduced skid storage from 5362 to 1620 without affecting end user fulfillment.
"Through Vectra 'print on demand'...
...capabilities we were able to reduce our point of sale inventory from literally hundereds of thousands of dollars in inventory to '0'. No more carrying costs and no more worrying about obsolescence—our cash is available for other initiatives."
Our database management services go from start to finish.
Not only do we develop, maintain and manage highly targeted direct mail lists for hundreds of very demanding companies, but we also manage complex merchandising packages for companies ranging from local operations to global concerns. Plus, our database services are designed to enable clients to make informed decisions by providing them with comprehensive on-line reporting on a real-time 24/7 basis.
Point of purchase...
...profiles for large multi-unit businesses, building a 1:1 program that enables clients to switch hundereds of pieces of data.
Marketing Services by Vectra mines your data and turns it into gold.
So often we are told we would love to use our database to help us market, but our data is not in very good shape. Enter Marketing Services by Vectra! We have the ability to clean, sort, and put your data to work for you. Once clean, we can maintain it, update it and store it in a secure environment.
Let us turn your data into dollars.
"Vectra puts our data...
...to work for us. We had all kinds of information, and no way to mine and manage it. Vectra allows us to get up close and personal with our customers. Their data team and secure environment gave us all of the comfort we needed to put our data to work."
Whether it is logo wear,...
...integrating a strategic premium into a promotion, developing awards programs, or building an online solution.
Our Premiums and Promotions group IDEGY strategizes with your team to develop high impact premium and promotional programs.
Idegy stands for ideas + strategy. For a major software company product launch idegy was able to source hi tech products that reflect the ability to be flexible and fast. The exciting new software product combined with unique promotional items that reflected the power of the software lead to one of the most successful product launches in the company's history.
"When developing...
...best in class premiums and promotions, Marketing Services by Vectra meshes ideas with strategy to introduce a new product—reward associates—or prepare for a golf outing. Vectra approaches premiums and promotions in a results oriented way."
We help you harness the power of the internet.
Reach current customers and prospects more effectively and efficiently. Create Web-base ordering and fulfillment systems. Provide customers and employees with time-saving portals for customizing and ordering marketing materials. And be sure your presence on the Web is productive and consistent.
Our full range of internet services are designed to integrate these new technologies into your current operations and leverage their capabilities to improve your existing processes and marketing efforts.
Enhancing the...
...personal relationship between new home sales representatives and the buyers and potential buyers that visit model homes was the goal. A complete package of highly customizable one-to-one self-mailers was the solution. Vectra provided the expertise to build a web site where the sales representatives could select from a variety of mailers designed to address every step of the buying process (from initial curiosity to congratulations on your purchase). In addition, the represenatives are given the ability to customize those cards with customer information, details about future appointments, comments on models, features and communities of interest, and their own signature. The individual cards are proofed on-line, printed on our digital press, and mailed within 24 hours of the order.
In an expansion of this concept, we developed another program that lets this home builder reward realtors who participate in selling the builders homes. Vectra developed a database for tracking these realtor sales and crediting the realtors with "bucks" that they could use to order a variety of printed marketing pieces that are personalized for the realtor. This program also gives the realtors the opportunity to submit a mailing list (or purchase one through the site) to use in distributing their materials.
"Our sales reps...
...find the web site and interface provided by Vectra easy to use and intuitive. The web based one-to-one mailing program has helped them maintain a highly personalized level of contact with prospects and customers. Most importantly, the program has contributed to increased sales and customer satisfaction."
